Fetishism as well as the issue of disavowal. Fetishism happens to be usually connected to misrecognition and false belief, to a single being “ideologically duped” so to talk.

Fetishism as well as the issue of disavowal. Fetishism happens to be usually connected to misrecognition and false belief, to a single being “ideologically duped” so to talk.

Book date: 11 November 2019



But could we genuinely believe that fetishism may be exactly the extremely contrary? The goal of this paper would be to explore the potential of the at very first sight counterintuitive idea. It locates the difficulty of fetishism during the crux of this dilemma of disavowal and contends any particular one has to differentiate between a disavowal – marked by cynical knowledge – and disavowal that is fetishistic which may be comprehended being a subcategory of the identical belief framework of ideology.


This paper that is conceptual according to literary works review and uses examples through the author’s ethnographic fieldworks in Asia (2008-2013) and main European countries (2015-2019).


The paper provides a fresh understanding of the dwelling of fetishism, depending on the psychoanalytic framework of disavowal, where all disavowal is ideological, yet not all disavowal is fetishistic, therefore positing an important, usually unacknowledged difference. Where disavowal follows the dwelling I don’t only understand how things are, but additionally the way they seem to me personally, and nonetheless …. “ I understand quite nicely just outro how things are, yet still …, ” fetishistic disavowal follows the formula: “”


The paper develops an authentic conceptualization of fetishism by differentiating ideological disavowal from fetishistic disavowal.


  • Ideology
  • Disavowal
  • Fetishistic disavowal



Emerald Publishing Limited

Copyright © 2019, Tereza Kuldova.


Posted by Emerald Publishing Limited. This informative article is posted beneath the innovative Commons Attribution (CC with 4.0) licence. Anybody may replicate, distribute, convert and produce derivative works of the article (for both commercial and non-commercial purposes), at the mercy of full attribution to the first book and authors. The total regards to this licence may be observed at http: //creativecommons.org/licences/by/4.0/legalcode

A estimate from Mitchell’s article “What do images Want? ” may serve us being a kick off point for our considering fetishism and its particular reference to disavowal.

With its basic component, Mitchell supplies the after declaration to your reader being a protection against a possible accusation against him fetishizing pictures:

To truly save time, i do want to start out with the presumption that individuals can handle suspending our disbelief into the extremely premises associated with relevant question, ‘ just What do images desire? ’ I’m well conscious that this might be a strange, possibly also objectionable concern. I am conscious it involves a subjectivizing of images, a questionable personification of inanimate items, so it flirts having a regressive, superstitious mindset toward pictures, the one that if taken really would get back us to methods like totemism, fetishism, idolatry, and animism. They are methods that many contemporary, enlightened people respect with suspicion as ancient or childish inside their old-fashioned types (the worship of material things; the … treating of inanimate items like dolls as should they had been alive) so that as pathological signs inside their modern manifestations (fetishism, either of commodities or of neurotic perversion) … nonetheless, i do want to continue as though issue had been well worth asking …. (Mitchell, 1996, p. 71).

Two remarkable things occur in this paragraph. First, we are able to sense the necessity associated with writer to protect himself against a cost maybe maybe maybe not yet levied against him,

A protection against somebody who might not also occur, but whom may have thought that the writer himself is really a fetishist, and therefore the formula that is psychoanalytic of, “I know very well, but still” (the real question is well well worth asking) (Mannoni, 2003), structures his introductory paragraphs. 2nd, we could sense that fetishism, posited alongside other “primitive” takes in the world, should be one thing terribly undesirable owned by old-fashioned communities – even though, later on within the article that is same we learn that many of us continue to be fetishists in this sense, personifying items and so forth. Before we proceed to the situation of disavowal, let us first think about several points, without intending at an exhaustive literary works review, in regards to just how fetishism and fetishists have now been built in opposition to your civilized.

Contemporary communities have actually frequently thought it was correctly their shortage of fetishistic reasoning that distinguished them as civilized and contemporary. Their members perceived on their own as superior logical beings straight in opposition to those they saw as substandard, ancient, superstitious, delusional, perverse and irrational magical thinkers. The fetishist, a character put on the phase of concept in 1760 by Charles de Brosses (Leonard, 2016; de Brosses, 1760), had been stated to have confidence in the inscrutable energy of random product items and their agency; the fetishist was the par that is primitive, some one perhaps maybe perhaps not yet with the capacity of sublimation. James G. Frazer’s classic, The Golden Bough, can be regarded as an example that is paradigmatic of type of idea (Frazer, 1894). To Frazer, fetish had not been significantly more than an item of superstitious secret from the crudest savages, who knew neither faith nor technology. Or otherwise, the savages had been believed to perhaps not understand better. This anthropological notion of fetishism ended up being attached to an evolutionary notion of phases of social and development that is religious placed fetishism in between atheism and totemism, because the beginning of religious thought (Lubbock, 1870; Comte, 1858).

Fetishism as well as the issue of disavowal. Fetishism happens to be usually connected to misrecognition and false belief, to a single being “ideologically duped” so to talk.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top